"We've got a scanner, now what..."

I've bumped into a few small historical associations and museums recently who have decided to digitize their collections. In several cases, these "digitization projects" don't amount to more than buying a scanner, making scads of jpegs, and saving it all locally. How can a small history organization with limited funds do a better job of making collections accessible? Any suggestions for guides, resources, or etc. that I can point these folks to? Also, what are your favorite examples of small local history institutions doing big things with digital collections?