Making Collections Accessible

One goal of this conversation is to encourage regional institutions to make their collections as broadly accessible as possible. But, how can we encourage folks to do that who are still nervous about digitization and open accessibility? Here's one answer:

http://usingdata.typepad.com/usingdata/2009/03/web.html

Have you successfully made the case for accessibility? What worked for you?

"We've got a scanner, now what..."

I've bumped into a few small historical associations and museums recently who have decided to digitize their collections. In several cases, these "digitization projects" don't amount to more than buying a scanner, making scads of jpegs, and saving it all locally. How can a small history organization with limited funds do a better job of making collections accessible? Any suggestions for guides, resources, or etc. that I can point these folks to? Also, what are your favorite examples of small local history institutions doing big things with digital collections?